In the early 1990s Dead Guy Ale was created by Rogue Ales as a private tap sticker to celebrate the Mayan Day of the Dead (November 1st, All Souls Day) for Casa U Betcha in Portland, Oregon. The Dead Guy design proved so popular with consumers and especially Grateful Dead fans, that we made it the label for our Maierbock ale. Even though the association with the Grateful Dead band is pure coincidence, Rogue Ales has gratefully dedicated Dead Guy Ale to the Rogue in each of us.